I am an experienced consumer goods marketer and brand strategist recognized as having a strong skillset in developing integrated communications and launching new products. Earlier in my career, I developed marketing programs for large CPG brands in household care like Dawn, Cascade and Swiffer. For Dawn, I helped launch one of the most effective and decorated integrated communication programs in P&G Home Care called Dawn Saves Wildlife. It not only won creative awards, but also helped to contribute to a 1.2 share point gain.

I went on to launch startup brands in new and emerging CPG categories. This involved working with cross-functional leaders to commercialize product assortments from the ground up. We analyzed category behaviors and identified target segment needs to help us define how we positioned and built the brands. One of our brands went on to become number 2 in the region.

I have had the privilege to learn from CPG category leaders as well as get scrappy and into the weeds with start up brands. This has given me perspective in understanding the heart of what connects brands to consumers.